Glossary
What is Lead qualification?
Finding out whether a lead is worth your sales team's time — need, budget, timeline, authority.
Definition
Qualification is the set of questions that separates buyers from browsers. Frameworks like BANT (budget, authority, need, timeline) turn it into a checklist.
Why it matters
Sales teams waste most of their day on leads that were never going to buy. Qualifying first means they call the right people.
How RANA AI uses it
RANA asks your qualification questions on every call and tags each lead hot, warm or cold with the reason.
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