Glossary
What is BANT?
Budget, Authority, Need, Timeline — a classic checklist for qualifying sales leads.
Definition
BANT asks: can they afford it (budget), can they decide (authority), do they have the problem you solve (need), and when will they buy (timeline)?
Why it matters
It's simple enough to ask on a 2-minute call — which makes it ideal for AI qualification.
How RANA AI uses it
Set your BANT questions once; the agent asks them naturally and records the answers on each lead card.
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